About this service

Online course copy has a specific challenge that other sales copy does not. The buyer is not just evaluating whether the result is desirable. They are evaluating whether they believe they can get there. The best outcome in the world does not sell a course if the prospective student does not believe they are capable of achieving it. Course copy has to sell the result and the buyer's belief in themselves simultaneously.

We write for the creator who has already validated the course and needs to get the first 50 or the next 500 paying students. The sales page does the heavy lifting. The pre-launch email sequence builds the belief that the result is achievable before the door opens. The checkout page removes the last friction before the purchase. The welcome sequence makes a buyer into a committed student before they open the first lesson.

For course bundles or membership programmes, we also write the upgrade and renewal copy that extends lifetime value beyond the initial enrolment. All copy is written to work alongside your webinar or workshop funnel if you use one, not in competition with it.

What is included