Three campaigns. Three measurable results.
Each case study shows the original problem, the copy strategy applied, and the measured outcome.
FlameUp Fitness
An online fitness and nutrition programme with a launch that relied entirely on Instagram stories and word of mouth. We wrote the full launch copy kit: pre-launch email sequence, sales page, checkout flow, and 30 days of post-launch email. Enrolments tripled compared to the previous launch.
Bergamo Consulting Group
A B2B management consulting firm that had been losing pitches to competitors with clearer positioning. Brand messaging system and 3 new proposal templates built around their actual differentiators. Pitch win rate improved from 28 to 40 percent in the quarter following launch.
Suono Libero
An independent Italian podcast on music and culture with inconsistent episode quality and zero organic growth. Episode script templates, show notes framework and a 6-month content calendar. From 800 to 10,000 monthly listeners in the following 6 months.